CYBER WORLD WEB 3
Cyber World transforms web browsing through virtual reality, creating immersive environments. This project redefines online interaction, making websites dynamic spaces perfect for gaming, social networking, and e-commerce.
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ROLE
– Research
– Interaction Design
– User Testing
– Visual Design
+ Market research
+ Synthesis & mapping
+ Problem validation
RESEARCH
INTERACTION
+ Concept exploration
+ Wire-framing
+ Prototyping
+ User testing
+ Insights & findings
+ Iterations
TESTING
+ Hi-fidelity design
+ Design systems
+ Animations
VISUAL
PERSONA
Fiona Fashion
ABOUT
21-45+
Lives in urban cities
Very busy schedule
Has fashion side business
BEHAVIORS
Makes custom jackets on the weekend
Reads fashion articles online
Looks online for good price on fabrics
Draws and models her jacket ideas
NEEDS
A easy way to view the best fabric deals
Easily see jacket ideas with different fabrics
A way to see jackets on virtual people
A way to modify jackets in a virtual world
ASSUMPTION 1
Fiona is stuck in her traditional ways of drawing and using 2D renderings to envision her fashion ideas.
FINDING
Invalidated. Users are willing to pay for solutions that help them easily see different ideas, fabrics, clothing types, and styles in a virtual landscape.
ASSUMPTION 2
Fabric sustainability & environmental impact is very important to Fiona and she is willing to pay more for these options.
FINDING
Mostly validated. Most fashion creators we spoke to read about the ingredients, resources, and how the fabric they want to purchase is made. Essentially, they want to feel good about their purchase.
ASSUMPTION 3
Fiona needs to see her ideas in a virtual world, augmented world & back to 2D so she can start laying out the measurements and pieces that make up a specific piece.
FINDING
Validated. Everyone we spoke to mentioned that seeing styles in a virtual work is great but they will need to get the content back on paper so they can start exploring how it's going to be created.
ASSUMPTION 4
Fiona will not care if the styles in the virtual work are not exactly to size and proper measurements.
FINDING
Invalidated. We learned that getting pieces to an exact fit is very difficult to do with manual approaches and if the solution could give exact measurements based on body type inputs it would be immensely valuable.
PROBLEM STATEMENT
Visualizing her jacket designs with various materials in a conventional two-dimensional realm takes 2 to 3 days for her to draw her concepts and depict varying fabric textures. She's open to virtual solutions that could aid her in quickly viewing ideas, iterating, and choosing varies fabrics.
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PARTICIPATES
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FINAL DESIGNS
